Most Clever Advertising on Buildings
Nationwide Insurance Company. Paint drips off a three banner spread across the north side of the Atlas Building in downtown Columbus Ohio. This one is a little older but still a great idea, that shouldn’t be missed. For several years, Columbus, Ohaio based Nationwide Insurance has executed a humorous TV, billboard and print ad campaign that features the company’s slogan “Life Comes at You Fast”
This idea for Allstate Auto Insurance features an actual car teetering on the edge of the parking garage in Marina Towers. Famous landmark in the center of downtown Chicago.
This creative advertising for Powerhouse Gym, revolves a construction site giving it a sense of interaction with everyday elements to the public eye.
Anando Milk (India) wanted to increase milk consumption among children. The advertising was done by McCann Erikson Agency (INDIA) It was released in the June 2008 on one of Mumbai’s buildings. You can see a child strong enough -a benefit of the milk, of course- to move part of the building itself.
The advert was done by KASTNER & PARTNER advertising agency for (RED BULL company) in Australia. It was released in the November 2009. Business sector is Non-alcoholic drinks.
The Haitong Building, a well known Shanghai landmark, has a unique curved top, so this building ad, by Firstell Communications Agency, was placed on the opposite building, creating the ilussion where the powerful gust from a Midea electric fan has caused the wave design.
A fascinating ad for LEGO, made by Ogilvy & Mather agency in Santiago, Chile.
Nike’s “Run Through The Wall” advert spans two buildings: the first one’s got a cracked image of the building in the shape of the running man, while the second has the actual runner with the Nike logo.
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